![]() Cons:įor those who aren’t that familiar with social media, Spredfast requires a bit of a learning curve, and while there is an extensive amount of training documentation available, it can take some digging to find an answer to some user questions. Their dashboards are a good source for a quick reference of what is happening across your pages and it’s also very easy to track what type of content is performing best on specific channels. It provides advanced analytics reports and all data is clearly presented in formatted graphics which you can easily export. If reporting is what you are looking for, Spredfast is unmatched. Spredfast allows users to monitor online conversations through keyword searches and it’s also recommended for managing multiple social media sites and its reliable publishing capabilities, as it also suggests optimal scheduling time. There’s also an Enterprise option where the price will depend on what you need. There’s a free plan available, great for personal use, and also four additional options ranging in price from $15 to $599. However, once you pass that stage and start exploring all its benefits, it’s all worth it. Cons:īeing such a complex and multifunctional platform, Hootsuite can be a bit daunting for social media rookies and it takes a bit of time to get used to. There is also an option to save responses for future use, which can be handy.Īnother useful feature is the ability to target your posts and share content with your customers based on location, language and demographic details, helping you reach and communicate with your online communities in a smart and effective way.ĭue to its integration with Brandwatch (and uberVU?), Hootsuite is the ideal solution if you’re seeking to combine publishing and engagement with a social analytics solution. On a single dashboard, anyone on your team, in any region or department, can quickly respond to messages, mentions and comments. One of its core strengths is definitely facilitating audience engagement. Integrated with over 25 social networks, Hootsuite is the right management tool for you if you’re looking for engagement, great publishing and workflow features, analytics and managing campaigns, all in one place. There is a free starter plan, with four paid plans ranging from $15 to $399 a month. If you manage numerous social accounts with lots of followers, and have an interest in responding to comments/tweets and interacting, Buffer has its limitations, and in this case, it’s probably not the best option. The app has stock images you can use, but there’s also an option to upload JPEG and PNG images. If you’re looking for a simple and efficient management app for scheduling updates, helping you save time on administrating your networks, Buffer can definitely help.Īlso, all available accounts (Individual, Awesome and Business) allow users to track engagement metrics such as shares, favorites, comments and clicks, which can help you discover with little effort which are your best performing posts on social.īuffer’s free Image Creation tool, Pablo, can help you create engaging images for your social media posts quickly, without any hassle. ![]() User-friendly and clean, Buffer is great for staggering content throughout the day across multiple social platforms: Facebook, LinkedIn, Twitter, Google+ and Pinterest. For this article, I decided to have a look at the top 10 most useful and popular social media management tools and ease your decision of choosing the one that suits your needs. There are plenty of tools out there, so choosing the right one for your business can prove difficult. Such platforms let you keep an eye on and promptly reply to messages on social, monitor all your social accounts in one place, schedule posts in advance and analyze your online activity. ![]() Managing various different networks at the same time can be challenging and that’s where social media management tools come in handy. ![]() Having an active presence on most popular social platforms is as important as learning how to manage them effectively and make the most of their features and benefits. Regardless of their organization’s size, social media management has become one of the core focuses for marketers and community managers.
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